Find out if the idea works before it costs you the savings

What we do, in one sentence each

We answer one question for owners: is this worth doing, and if so, how big should the first step be?

• Feasibility studies give you a go, no-go or not-yet verdict on a single idea, with the evidence laid out.
• Market validation runs small, cheap tests with real buyers, such as a landing page, a pre-sale or a short ad test, before you spend on the full launch.
• Business plans turn a validated idea into a document a partner, landlord or lender can read quickly and check.
• Financial projections build the working model: break-even, cash runway and the handful of numbers that decide everything else.

You can start with any of them, but the order above is the cheapest way to learn.

Why test before you commit

A test costs a fraction of a failure, and Canadian data shows how common the early exits are.

Federal figures in Key Small Business Statistics 2025 put the share of new businesses with 1 to 99 employees still operating after five years at 68.0%, and after ten years at 48.2%. Those are averages across sectors, not a forecast for your idea. They do tell you that roughly one in three new small employers is gone within five years, which is why a few thousand dollars of checking before a six-figure commitment is usually sensible.

Here is the math we walk through with most owners. Suppose opening a second location will cost $180,000 in fit-out, equipment and the first six months of losses. A feasibility study and a two-month validation test together might cost a small fraction of that. If the test shows demand is half what you hoped, you've saved most of the $180,000. If it confirms demand, you open with better pricing, a sharper location choice and numbers your bank can follow.

What a verdict from us looks like

Every engagement ends in a written answer, not a pile of research.

1. The decision in one line. Go, no-go, or not yet, with the condition that would change the answer.
2. The deciding assumptions. Usually three or four: demand at your price, cost to win a customer, gross margin, and how long cash lasts before the business pays for itself.
3. The evidence for each. Public data, competitor pricing, quotes you've gathered, and results from any live test we ran.
4. The first step, sized. If the answer is go, how small can the first commitment be while still proving the model?

If you'd like to see how that plays out, the guides walk through a full go/no-go checklist and the break-even math step by step.

Who this is for

We work with owners who have a specific decision and a deadline, not people collecting ideas.

• A tradesperson thinking about opening a shop or adding a service line.
• A retailer or café owner weighing a second location in a different town.
• A founder with a product who wants proof of demand before ordering inventory.
• An established company testing a new province, where buyers, rules and seasons differ. Our province-by-province notes cover what changes.

If you are trying to choose between three ideas, we'll usually suggest picking the one you'd regret skipping most and testing that first.

How our consulting group does this work

BizConsulting.ca is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian consulting group headquartered in Vancouver, British Columbia. The work is led by Ali Sedighi, MBA in Technology Management, who has more than 17 years of experience since founding ONE.ir, a full-service digital marketing agency, in 2007. Much of our evidence on how demand behaves comes from building and marketing new service lines in home heating: our team built more than 150 live HVAC websites, and one example, GasBoilers.ca, was a gas-boiler division built for CANRO Heat that now serves 26+ BC communities. Those are results from our HVAC work, and the results page explains what they show about testing demand in any sector.

Read more about Ali and the group, or look at our pricing before you get in touch. The parent firm's full consulting rates are at BusinessConsulting.ca.

What we won't do

Being clear about limits saves you money.

• We don't promise loan, investor or grant approval. Nobody honest can.
• We don't give legal, tax or accounting advice. Your lawyer and CPA stay in the loop.
• We don't write a plan around numbers we can't trace. If an assumption has no evidence, the plan says so.

Your first 30 minutes with us cost nothing and commit you to nothing. Call, text or email with a short description of the decision you're facing.